Mobius

The Mobius Awards is an international advertising competition recognizing work across every category. I designed a set of logos built to work together as a whole.

The Mobius Awards is an international advertising competition recognizing work across every category. I designed a set of logos built to work together as a whole.

REGION

Los Angeles, USA

AGENCY

White Rabbit

YEAR

2019

Inspired by the Möbius strip: exploring the freedom and flexibility of space and the mind

Inspired by the Möbius strip: exploring the freedom and flexibility of space and the mind

A logo system built to work as a whole

One main identity and distinct sub-logos for each award category, unified by the continuous form of the Möbius strip.

Published by the Mobius Awards in June 2019

6+

Award category sub-logos designed

Mobius Awards, June 19, 2019

From print to digital, one continuous system

The identity translates across formats: posters, digital animations, printed materials, each retaining the fluidity and openness of the original concept.

MOBIUS AWARDS

MOBIUS AWARDS

MOBIUS AWARDS

Freedom and flexibility as a design principle

Freedom and flexibility as a design principle

The Möbius strip as metaphor: a system with no clear beginning or end, reflecting the infinite nature of creative recognition.