Mobius
Mobius Awards international advertising competition recognizes outstanding work in all areas of advertising. Mobius was looking for a set of logos that work well together as a whole.
REGION
Los Angeles, USA
AGENCY
White Rabbit
ROLE
Art Director
YEAR
2019
"Inspired by the Mobius strip — exploring the freedom and flexibility of space and the mind"
A logo system built to work as a whole
One main identity and distinct sub-logos for each award category — unified by the continuous form of the Möbius strip.
Recognition published by the Mobius Awards in June 2019
6+
Award category sub-logos designed
1
Cohesive visual identity system
Mobius Award — Jun 19, 2019
From print to digital, one continuous system
The identity translates across formats — posters, digital animations, printed materials — each retaining the fluidity and openness of the original concept.
Freedom and flexibility as a design principle
The Möbius strip as metaphor — a system with no clear beginning or end, reflecting the infinite nature of creative recognition.