Brand, Marketing & Design expert with 15+ years crafting high-impact campaigns for global brands. Specialized in retail media, brand identity systems, and culturally resonant storytelling across USA, Europe, and Latin America.
LOCATION
São Paulo, Brazil
SPECIALIZATION
Brand · Campaigns
MARKETS
USA · Europe · Latin America
RECENT EXPERIENCE
Creative Designer
The Electric Factory · USA, LATAM · 2021–2026
— Designed high-impact display ad creatives for Walmart across onsite and offsite placements.
— 500+ campaigns delivered, 31% higher CTR and 50% brand memorability improvement, informed by Walmart Connect and NielsenIQ research.
— Built modular creative systems adaptable across multiple ad formats, maintaining visual consistency at scale.
— Creative approach treated attention, memory, and action as interconnected objectives, not isolated metrics.
Walmart
Burger King
ASICS
Honda
BMW
Safra Bank
History Channel
OGILVY
JWT
HAVAS
MSL
PORTER NOVELLI