Art Director with 15+ years shaping identity and campaign work for global companies, across US, Brazil, Porto Rico, Uruguay, Hungary and more. Portuguese native, fluent in English and Spanish. Based in São Paulo, available for worldwide positions.
LOCATION
São Paulo, Brazil
SPECIALIZATION
Brand and campaigns
MARKETS
USA · Europe · Latin America
RECENT EXPERIENCE
Creative
The Electric Factory · Walmart · United States · 2021–2026
Designed display ad creatives for Walmart across onsite and offsite placements.
500+ campaigns delivered, with 31% higher CTR and 50% brand memorability improvement measured in a NielsenIQ study of the campaign.
Built modular creative systems adaptable across multiple ad formats, maintaining visual consistency at scale.
Treated attention, memory, and action as interconnected objectives, not isolated metrics.
Ensured full ADA compliance and DEI alignment across all digital deliverables.
Art Director
White Rabbit · Budapest, Hungary · 2019
Developed campaigns for European markets from the Budapest studio.
Burger King: replaced traditional food photography with situational typography, built on research showing exaggerated food imagery read as artificial rather than appetizing.
Designed the Mobius International Awards identity system for Los Angeles, published June 2019.
Art-directed the Fata Morgana Fall/Winter 2019 fashion campaign across print, outdoor, and digital.
Art Director
Ogilvy · São Paulo, Brazil · 2018-2019
Developed integrated brand campaigns for Safra Bank.
Built a strategic visual language with UX-focused asset systems.
Produced branded content across digital, OOH, and print with a consistent cross-platform narrative.
Collaborated with multi-disciplinary teams across strategy, copy, technology, and production.
Art Director
MSL · São Paulo, Brazil · 2018
Led ASICS communication across Latin American markets, translating performance sport positioning into culturally resonant brand expression.
History Channel: led the KNIGHTFALL live human chess activation at Campus Party, from concept through costume, set, and event execution.
Delivered integrated campaign assets across digital, social, and retail activations for Brazilian and regional audiences.
Art Director
Wild Fi · Montevideo, Uruguay · 2016–2017
Directed Honda's digital brand campaign for Latin America and the Caribbean.
Recognized by American Honda as Best Digital Practices in Latin America and the Caribbean.
Connected Honda's global brand values to culturally specific digital behavior in each market.
Walmart
Burger King
ASICS
Honda
BMW
Safra Bank
History Channel
OGILVY
JWT
HAVAS
MSL
PORTER NOVELLI