ASICS
Create and shape campaigns, events and product launches, working hands-on with the global marketing team. Made sure everything stays on brand and reaches the right audience.
REGION
Brazil
AGENCY
MSL
ROLE
Art Director
YEAR
2018
Centered on movement experience
Connecting communities
As responsible for ASICS communication i search for real sport communities and connect the brand with this communities and position the brand as center of movemment.
"not just a sport — it is a cultural act."
Immersive presence
Contribution to the development of a large-scale experiential activation featuring professional players at Rio de Janeiro.
Strengthening brand credibility within the sports ecosystem
400+
Athletes and runners engaged
3
Major activations delivered
Campaigns across Brazil, 2018
Cultural engagement
Positioned ASICS within a lifestyle and subcultural context, expanding the brand beyond traditional performance arenas.
From sport to culture
Campaigns that live at the intersection of running performance and everyday life.