Honda
As Art Director, I was responsible for concept and design of ads for Honda. Informed by analytical observation, supporting strong brand perception alongside measurable business momentum.
REGION
Caribbean
AGENCY
Wild Fi
ROLE
Art Director
YEAR
2016–2017
Adapting Honda's brand values to Puerto Rican culture
Language, tone, and lifestyle-driven narratives
Every creative decision was rooted in local cultural context — adapting Honda's global identity to resonate authentically with Puerto Rican audiences.
Research in visual ecosystems
Recognizing the importance of cultural translation in global branding — a brand is not only replicated across territories, it is interpreted.
October 2016 marked a record moment for Honda
550K
Light-truck sales year-over-year
13.6%
Record performance in the Caribbean market
Source: American Honda – WildFi, 2016
Best Digital Practices in Latin America and the Caribbean
Honda recognized Agency WildFi in 2016 as Case Study for Best Digital Practices in Latin America and the Caribbean.
A brand interpreted, not just replicated
Work that builds genuine cultural resonance at the intersection of global standards and local identity.