History Channel
History Channel partnered with MSL to promote its new drama series KNIGHTFALL. I led the creative direction and design of a live human chess activation at Campus Party — the world's largest innovation event.
WHAT I DID
Art Direction
AGENCY
MSL
REGION
Brazil
YEAR
2018
Led from concept to activation a live human chess experience
From concept to live activation, start to finish
Responsible for the full creative journey — from initial idea through costume design, set production, and event execution.
Transforming the narrative of KNIGHTFALL
Translating the series' core themes into an immersive spectacle — making the medieval world of knights viscerally real for a modern audience.
Engaging a highly relevant audience of tech, culture, and creativity enthusiasts
14K
Views on live content
350
Engaged users at the event
Campus Party activation — Brazil, 2018
An immersive spectacle at the intersection of TV and live experience
By activating in a live environment with real participants, the campaign created authentic social content and genuine audience investment.
