History Channel
History Channel partnered with MSL to promote its new drama series KNIGHTFALL. As art director, I led the concept and design of a live human chess activation at Campus Party, one of the world's largest innovation events.
AGENCY
MSL
REGION
Brazil
YEAR
2018
A live human chess experience, led from concept to activation
From concept to live activation, start to finish
Responsible for the full creative journey, from initial idea through costume design, set production, and event execution.
Transforming the narrative of KNIGHTFALL
Translating the series' core themes into an immersive spectacle, making the medieval world of knights viscerally real for a modern audience.
Engaging a highly relevant audience of tech, culture, and creativity enthusiasts
14K
Views on live content
350
Players and participants on site
Campus Party activation, Brazil, 2018
An immersive spectacle at the intersection of TV and live experience
By activating in a live environment with real participants, the campaign created authentic social content and genuine audience investment.
