Fata Morgana
During my time in Budapest, I art-directed Get Out, the Fall/Winter 2019 campaign for Fata Morgana, a Hungarian fashion brand named after the optical phenomenon of mirages.
REGION
Hungary
AGENCY
White Rabbit
YEAR
2019
Perception, distortion, and layered realities
The name was the brief
A Fata Morgana appears in a narrow band right above the horizon. In the campaign, the clothes became that horizon, and their parts worked as graphic elements.
Fully integrated rollout
The system ran across six short films, print, outdoor, Instagram, Facebook, YouTube, and a three-page website, and carried into the following season.
A flexible campaign ecosystem built for every surface
Flexible campaign ecosystem
Conceptual consistency while responding to the behavioral logic of each medium: print, digital, outdoor, and social, each tailored without breaking the visual language.
Fashion imagery meets graphic structure
A campaign that captures the brand's aesthetic identity: elusive, layered, and unmistakably its own.