Fata Morgana
During my time in Budapest, I collaborated with Fata Morgana, a Hungarian fashion brand named after the optical phenomenon of mirages, to develop the advertising campaign for its Fall/Winter 2019 Collection.
REGION
Europe
AGENCY
White Rabbit
SOFTWARES
Photoshop, After Effects, Illustrator
YEAR
2019
Perception, distortion, and layered realities
A cohesive visual system
Balanced atmospheric fashion imagery with structured graphic interventions — inspired by the optical phenomenon of mirages.
Fully integrated rollout
Adapting the concept across print editorials, magazine placements, outdoor banners, and digital assets — each format true to the visual system.
A flexible campaign ecosystem built for every surface
4
Media formats covered
1
Unified visual concept
Fata Morgana F/W 2019 Collection — Budapest
Flexible campaign ecosystem
Conceptual consistency while responding to the behavioral logic of its medium — print, digital, outdoor, and social each tailored without breaking the visual language.
Fashion imagery meets graphic structure
A campaign that captures the brand's aesthetic identity — elusive, layered, and unmistakably its own.