Walmart
Designing high-impact display ad creatives for Walmart, focused on improving attention capture, brand memorability, and click-through performance across onsite and offsite placements.
REGION
USA
AGENCY
The Electric Factory
ROLE
Art Director
YEAR
2021–Present
+500 campaigns across Walmart media channels
Simplicity, visual hierarchy, and emotional cues in retail media.
Creative modular display systems adaptable across multiple formats and placements, maintaining visual consistency while optimizing layouts for different screen sizes.
Creative decisions support full-funnel objectives
Creative decisions were informed by shopper behavior insights, resulting in clearer communication, stronger brand recall, and improved engagement within Walmart's ecosystem.
Creative principles that drive results
31%
Higher CTR
50%
Brand memorability
Based on research from Walmart Connect and NielsenIQ
Clear product communication
These creatives balance strong brand presence in a highly competitive retail media environment.
Attention, memory, and action are interconnected
Rather than treating performance metrics as a goal in isolation, this work approached creative as a system.