Mobius
The Mobius Awards is an international advertising competition recognizing work across every category. I designed a set of logos built to work together as a whole.
Role
Art Director
Agency
White Rabbit
Region
Los Angeles, USA
Year
2019
Inspired by the Möbius strip: exploring the freedom and flexibility of space and the mind
From HQ
The Mobius Awards needed an identity for an international competition covering every advertising category.
What I changed
Instead of one logo per category, I built one system where every sub-logo shares the continuous form of the Möbius strip.
A logo system built to work as a whole
One main identity and distinct sub-logos for each award category, unified by the continuous form of the Möbius strip.
From print to digital, one continuous system
The identity translates across formats: posters, digital animations, printed materials, each retaining the fluidity and openness of the original concept.
Freedom and flexibility as a design principle
The Möbius strip as metaphor: a system with no clear beginning or end, reflecting the infinite nature of creative recognition.
Published by the Mobius Awards.
The identity went public in June 2019, from posters to digital animations.