History Channel
History Channel partnered with MSL to promote its new drama series KNIGHTFALL. As art director, I led the concept and design of a live human chess activation at Campus Party, one of the world's largest innovation events.
Role
Art Director
Agency
MSL
Region
Brazil
Year
2018
A live human chess experience, led from concept to activation
From HQ
History Channel and MSL needed a launch for the drama series KNIGHTFALL.
What I changed
Instead of promoting it on screen, I took the medieval world to a live event: a human chess match at Campus Party.
From concept to live activation, start to finish
Responsible for the full creative journey, from initial idea through costume design, set production, and event execution.
Transforming the narrative of KNIGHTFALL
Translating the series' core themes into an immersive spectacle, making the medieval world of knights viscerally real for a modern audience.
An immersive spectacle at the intersection of TV and live experience
By activating in a live environment with real participants, the campaign created authentic social content and genuine audience investment.
Real participants, real content.
350 players and participants on site, and 14K views on live content.