Walmart

Region

USA

Agency

The Electric Factory

Softwares

Photoshop, Figma, Veo3, After Effects, Illustrator

Year

2021-Present

Designing high-impact display ad creatives for Walmart, focused on improving attention capture, brand memorability, and click-through performance across onsite and offsite placements.

+400 campaigns across Walmart media channels

Simplicity, visual hierarchy, and emotional cues in retail media.

Creative modular display systems adaptable across multiple formats and placements, maintaining visual consistency while optimizing layouts for different screen sizes.

Creative decisions supports full-funnel objectives

Creative decisions were informed by shopper behavior insights, resulting in clearer communication, stronger brand recall, and improved engagement within Walmart’s ecosystem.

Research from Walmart Connect and NielsenIQ, I applied

creative principles that have been shown to drive

31

Higher CTR

50

Brand memorability and positive association

Clear product communication

balance strong brand presence in a highly competitive retail media environment.

Attention, memory, and action are interconnected

Rather than treating performance metrics as a goal in isolation, this work approached creative as a system.