Honda
Region
Caribbean
Year
2016-2017
Agency
Wild Fi
Softwares
Photoshop, Illustrator
Description
As Art Director, I was responsible for concept and design Ads for Honda. Informed by analytical observation, could support strong brand perception alongside measurable business momentum.
Adapting Honda’s brand values to Puerto Rican culture
Language tone, seasonal campaigns, and lifestyle-driven narratives.
October 2016 marked a record moment for Honda
550,210
year-over-year increase
13.6
This broader performance context highlights the importance of
research in visual ecosystems
A brand is not only replicated across territories, it is interpreted
Recognizing the importance of cultural translation in global branding
Honda recognized Agency WildFi in 2016 as Case Study for
Best Digital Practices in Latin America and the Caribbean
Source: American Honda – WildFi
