ASICS
Region
Brazil
Year
2018
Agency
MSL
Role
Art Direction
Description
I Created and shaped campaigns, join events and product launches, working hands-on with the global marketing team. Made sure everything stayed on-brand and hit the right audience.
Centered on movement experience
Strengthening brand credibility within the running ecosystem
Connect communities
Designed to connect performance product innovation with real runner communities
Immersive presence
Contributed to develop a large-scale experiential activation featuring professional players Gaël Monfils and Bruno Soares, in a floating tennis court installation at Rio de Janeiro.
