ASICS

Region

Brazil

Year

2018

Agency

MSL

Role

Art Direction

Description

Create and shape campaigns, events and product launches, working hands-on with the global marketing team. Made sure everything stay on brand and reach the right audience

Centered on movement experience

Strengthening brand credibility within the running ecosystem

Connecting communities

Designed to connect product innovation with real running communities.

Immersive presence

Contribute to the development of a large-scale experiential activation featuring professional players Gaël Monfils and Bruno Soares, in a floating tennis court installation at Rio de Janeiro.