Fata Morgana
Region
Europe
Agency
White Rabbit
Softwares
Photoshop, After Effects, Illustrator
Year
2019
Description
During my time in Budapest, I collaborated with Fata Morgana, a Hungarian fashion brand named after the optical phenomenon of mirages, to develop the advertising campaign for its Fall/Winter 2019 Collection.
Promote the collection effectively, from concept to execution.
Inspired by the brand’s namesake, the optical phenomenon of mirages, the campaign explored themes of
Perception, distortion, and layered realities
balanced atmospheric fashion imagery with structured graphic interventions.
The concept translated these ideas into a cohesive visual system
Fully integrated rollout
Adapting the concept across print editorials, magazine placements, outdoor banners, and digital assets.
