History Channel
What I Did
Art Direction
Agency
MSL
Year
2018
Region
Brazil
Description
In early 2018, History Channel partnered with MSL to promote its new drama series, KNIGHTFALL. To bring the medieval universe of the show into the real world, I led the creative direction and design of a live human chess activation, hosted by digital influencer Pyong Lee at Campus Party — the world’s largest international event focused on innovation and creativity.
Led from concept to activation a live human chess experience
This unique activation captured the essence of the series on Campus Party Event
Engaging a highly relevant audience of tech, culture, and creativity enthusiasts
14K
350
engaged users
Transforming the narrative of KNIGHTFALL
translate the series’ core themes into an immersive spectacle.
